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BUTTERBALL® EXPANDS FAMILY MEALTIME OPTIONS WITH NEW TURKEY DINNER SAUSAGE AND DELI MEAT FLAVORS

October 11, 2012

Garner, N.C., (October 11, 2012) – According to the NPD Group1, U.S. families are more likely to be eating meals at home and in turn, recipe usage has increased with 42 percent of households claiming to use recipes once a week or more. That’s why this fall, Butterball is providing two new mealtime solutions that appeal to busy families – Butterball Recipe Starters Turkey Dinner Sausage and Butterball Artisan Seasoned Turkey Breast deli meats.

Expanding on Butterball’s existing turkey dinner sausage line, Butterball will offer two new sausage flavors – Wisconsin Cheddar and Hot and Spicy Red Pepper – that provide better-for-you ways to spice up and add flavor to popular dinner dishes such as casseroles and pastas. Adding to Butterball’s existing line of deli meats, new Artisan Seasoned Turkey Breast is available in three trending flavors: Maple Honey, Smoky Chipotle and Herb Roasted. The new mouthwatering deli products start with delicious Butterball turkey breast that are cooked and seasoned with robust spices that will bring zesty flavor to everyday sandwiches, wraps, snacks and more.

“Knowing consumers are looking for better-for-you meal solutions, Butterball continues to innovate and improve its turkey offerings to provide more family-friendly and flavorful options,” says Kyle Lock, director of retail marketing for Butterball. “These new offerings are convenient and help provide more options for lunch and dinner and everything in between.”

Butterball Recipe Starters Turkey Dinner Sausage items are naturally hardwood smoked and contain 60 percent less fat than regular pork or beef smoked sausage2. Both Hot and Spicy Red Pepper and Wisconsin Cheddar are available now at select Wal-Mart stores in 12-ounce packages. The dinner sausages will soon be available at additional grocery retailers. All three flavors of Butterball Artisan Seasoned Turkey Breast deli meats will be available in stores in October.

For more information on Butterball products, including nutritional details, visit www.Butterball.com or find us on Facebook or Twitter. Visit Pinterest for great recipe ideas.

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1NPD study, “Recipes are Cooking” July 2012

2Based on USDA data -- Butterball contains 6g of fat compared to 16g of fat per serving for beef and pork smoked sausage

 

About Butterball, LLC

Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents more than 50 years of cherished memories with consumers by providing quality, great tasting products that make meals something to celebrate every day.

As an industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its five plants, located in North Carolina, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by OSHA’s Voluntary Production Program.

Headquartered in Garner, N.C., Butterball, LLC is one of the largest producers of turkey products in the U.S. – producing 1 billion pounds of turkey each year. The company’s retail and foodservice products are distributed throughout the U.S. and in more than 30 countries.

For more information about Butterball, visit Butterball.com, or call 1-800-BUTTERBALL (1-800-288-8372) for answers to your turkey preparation questions.