Butterball Launches Mobile Text Messaging Program November 3, 2008

Receive Turkey Tips, Reminders and Alerts from the Butterball Turkey Talk-Line Experts No Matter Where You Are!

Ever been in the grocery store wishing you had important cooking information at your fingertips? Now you can have turkey texts from the Butterball Turkey Talk-Line^® experts sent straight to your mobile phone, so no matter where you are, turkey advice is accessible. Sign up to have tips, reminders and alerts arrive in your inbox at key times during the holidays. If you need more help or want to talk to an expert live, click “1-800-BUTTERBALL (1-800-288-8372) ” directly from the text message to be immediately connected to the Butterball Turkey Talk-Line. Butterball.com will also be formatted for viewing from mobile Web browsers to access new recipes, turkey-buying advice and preparation hints anytime, anywhere.

Turkey Texts:

Store Butterball turkey texts in your phone and pull them up whenever you need them!

• Tips on how to prep and cook a turkey
• Reminders to buy and start thawing your turkey
• Shopping list alerts for new recipes

Two Ways to Sign Up:

1. Text the word TURKEY to the number 36888 from your mobile phone.
2. Log on to Butterball.com from your mobile Web browser or PC; enter your mobile phone number.

When:

• Starting Oct. 1, 2008: Sign up to have turkey texts from the Butterball Turkey Talk-Line experts sent straight to your phone.
• Nov. 3 – Dec. 31, 2008: Receive weekly text messages in your inbox.

More Info:

For more information or to schedule an interview with a Butterball Turkey Talk-Line expert, contact Bridget O’Malley at 312-BB-MEDIA (312-226-3342) or Bridget.Omalley@Edelman.com.

Standard text messaging rates apply; may not be available on all wireless carriers. Maximum three (3) text messages sent per week on average Nov. 3 – Dec. 31, 2008.