Butterball^® Introduces Every Day Seasoned & Grill-Ready Frozen Turkey BurgersFebruary 20, 2011

Garner, N.C.,(February 20, 2011) – Today Butterball® LLC announces the launch of new Butterball Every Day Frozen Turkey Burgers, bringing good-for-you taste to the grill. This launch, set to coincide with the 2011 Annual Meat Conference, continues the company’s commitment to providing a variety of innovative, high quality and great tasting products that meet consumers’ needs.

Butterball’s juicy, bun-covering burgers offer two-thirds of the daily recommended value for protein in one serving. Ideal for busy consumers who want a healthier burger option that’s still loaded with flavor, Butterball Every Day Frozen Turkey Burgers have 70 percent less fat than beef.

Additionally, Butterball Every Day Frozen Turkey Burgers are perfectly seasoned to go straight from the freezer to the grill with no thawing required. As the only frozen burger brand to offer Reynolds’ convenient freezer bag technology with a re-sealable zipper inside the packaging, Butterball ensures the product will stay fresher, longer.

“Families are looking for convenient, better-for-you solutions that allow them to make every day meals special,” said Kyle Lock, director of insights and innovation for Butterball. “Our new turkey burgers look, cook and eat like a beef burger. Butterball Every Day Frozen Turkey Burgers offer mouthwatering burger taste without the guilt.”

Each package of Butterball Every Day Frozen Turkey Burgers contains six, one-third pound patties and includes money-saving coupons for its consumer’s next burger purchase as well as Butterball turkey bacon and Reynolds® Wrap foil.

Additional promotions will be regionally available this summer to introduce consumers to this delicious new product. Butterball will offer several in-store and out-of-store couponing options, including a summer FSI to be released June 26, as well as significant advertising.

Attendees at the 2011 Annual Meat Conference in Dallas, February 20-22 will have a chance to taste Butterball Every Day Frozen Turkey Burgers at the Product Tasting Reception Monday, February 21. Samples will be available at booth #1120. The product will be available to retailers in select regional markets early this summer.

For more information on Butterball products, including nutritional details, visit www.Butterball.com

About Butterball, LLC

Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents more than 50 years of cherished memories with consumers worldwide. The retail, deli and foodservice products are distributed throughout the United States and in more than 20 countries. The tradition of providing quality great tasting products that make meals something to celebrate every day has made the brand America’s favorite.

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the United States. The company’s three pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.

As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its six plants, located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration’s Voluntary Production Program, (VPP.)

For more information about Butterball, LLC, visit www.butterballcorp.com. For more information on Butterball products, visit www.butterball.com. You can also call 1-800 BUTTERBALL for answers to your most puzzling questions about turkey preparation.