Butterball® Launches Lower Sodium Deli Products at IDDBA
Garner, N.C., (May 16, 2011) – As a committed participant in the National Sodium Reduction Initiative (NSRI) – a nationwide effort to cut the salt in packaged and restaurant foods by 25 percent by 2014 – Butterball, LLC continues to show leadership within the industry by launching its lower sodium deli products at the International Deli Dairy Bakery Association’s (IDDBA) annual conference. With an average sodium reduction of 10 percent, Butterball’s Original Deli items will provide consumers with better-for-you options while maintaining the delicious taste they love.
Sodium will be reduced in 18 deli products across Butterball’s Original line, which will be on shelf starting in June 2011 and continuing into 2012. Lower sodium varieties include: Golden Oven Roasted Turkey Breast, Honey Roasted & Smoked Turkey Breast, Country Deli Chicken Breast, Italian Style Turkey Breast, Deep Fried Thanksgiving Turkey Breast, Black Pepper Turkey Breast and more. In addition to being recognized as a prominent partner of the NSRI, Butterball also offers 17 deli items, including its Carolina Turkey product line, that are certified by the American Heart Association (AHA) as meeting its criteria for saturated fat and cholesterol.
“Today’s average American consumes about 50 percent more than the recommended amount of sodium for adults,1 and more than half of consumers report they watch their salt intake on a regular basis2,” said Kari Lindell, director retail marketing for Butterball. “While the majority of Butterball’s products already fall within the NSRI 2014 guidelines, Butterball has made it a priority to make further sodium reductions in its deli meats while retaining the delicious taste our consumers love.”
Attendees at the 2011 IDDBA Conference June 5-7 will have a chance to taste Butterball’s lower sodium deli products during sampling events at 1, 2 and 3 p.m. Sunday and Monday as well as 11 a.m. Tuesday where Butterball’s Master Chef Tony Seta, C.M.C., will prepare a variety of recipes featuring the following Butterball products: NEW Naturally Roasted Gold, Original Lemon Pepper, Original Golden Oven Roasted, Original Smoked, Original Deep Fried Buffalo Chicken, Just Perfect Thanksgiving and Just Perfect Honey Maple. Samples will be available at booth #1433.
Butterball announced its participation in the NSRI in January 2011. For more information on the initiative, visit http://www.nyc.gov/html/doh/html/cardio/cardio-salt-initiative.shtml. For more information on Butterball products, including nutritional details, visit www.Butterball.com.
About Butterball, LLC
Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents more than 50 years of cherished memories with consumers worldwide. The retail, deli and foodservice products are distributed throughout the United States and in more than 20 countries. The tradition of providing quality great tasting products that make meals something to celebrate every day has made the brand America’s favorite.
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the United States. The company’s three pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.
As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its six plants, located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration’s Voluntary Production Program, (VPP.)
For more information about Butterball, LLC, visit www.butterballcorp.com. For more information on Butterball products, visit www.butterball.com. You can also call 1-800 BUTTERBALL for answers to your most puzzling questions about turkey preparation.
Media Contact Information
Get the latest information from Butterball®. If you're a member of the media with questions, see our Media Contacts below.
If you are a member of the media seeking information on Butterball's holiday news or want to talk to someone from the Butterball Turkey Talk-Line®, please contact:
Bridget O’ Malley
Edelman Public Relations
To gain access to the logos and recipe images, please click Request Access. Butterball will respond with a password within 24 hours. If you require immediate assistance, please contact Bridget O’Malley at 312-BB-MEDIA or Bridget.OMalley@Edelman.com
Sign up for Butterball® media e-mail announcements.