Butterball Introduces Fully Cooked Turkey Breast To Meet Demands Of Busy FamiliesSeptember 24, 2010

Garner, N.C., (September 24, 2010) – Families can now enjoy the taste of Thanksgiving year-round. Butterball makes it easy to celebrate every day family dinners with its new Fully Cooked Turkey Breast – a delicious and better-for-you meal option that can be eaten cold or heated and ready in 30 minutes or less.

“With an increasing number of families cooking and eating their meals at home, Butterball sought to offer a sensible heat-and-serve dinner option for weekday meals,” says Kari Lindell, Butterball marketing director. “Our Fully Cooked Turkey Breast offers the quality turkey consumers expect from Butterball, delivering it in a convenient, delicious meal for four to six people.”

On shelves and just in time for the busy back-to-school season, consumers can put a hot delicious Butterball Fully Cooked Turkey Breast on the table in three easy steps: unwrap the easy-to-open Grip N Tear® packaging, heat for 30 minutes in the oven or less than one minute in the microwave if sliced, and serve. Cooking a quality dinner in 30 minutes or less achieves the convenience consumers are seeking with a taste their whole family can appreciate. The product can also be eaten cold on salads or sandwiches.

Butterball Fully Cooked Turkey Breast comes in four varieties: Deep Fried, Oven Roasted, Cherry Wood Smoked and Honey Smoked. The packaging shape allows for simple slicing and serving, perfect for savoring the taste of Thanksgiving at any meal occasion. Butterball Fully Cooked Turkey Breast is available regionally at select grocery retailers in the fully cooked, refrigerated meats section. For more information on your favorite Butterball products, visit www.butterball.com or www.butterball.com/facebook.

About Butterball, LLC

Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents more than 50 years of cherished memories with consumers worldwide. The retail, deli and foodservice products are distributed throughout the United States and in more than 20 countries. The tradition of providing quality, great tasting products that make meals something to celebrate every day has made the brand America’s favorite.

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. The company’s three pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.

As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its six plants, located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration’s Voluntary Production Program (VPP).

For more information about Butterball, LLC, visit www.butterballcorp.com. For more information on Butterball products, visit www.butterball.com. You can also call 1-800 BUTTERBALL for answers to your most puzzling questions about turkey preparation.