Healthy Options

At Butterball, we know that your health is important. As a trusted turkey brand recognized for its leadership and innovation, we provide a wide variety of high quality, great tasting products for consumers to enjoy, including lower sodium and better-for-you options.

Reduced Sodium

Partnering with the National Salt Reduction Initiative (NSRI), Butterball joins a nationwide effort to cut the salt in packaged and restaurant foods by 25 percent by 2014 – an achievement that would help reduce the nation’s salt intake by 20 percent.

While the majority of our products – whole turkey, traypack and lunchmeat – already fall within the NSRI 2014 guidelines, we are actively working to make further sodium reductions. We are working to reduce the sodium levels of turkey ham and turkey pastrami by 20 percent by 2012. Sodium levels in the rest of our deli products will be reduced on average by 10 percent, which will exceed the 2014 NSRI goals.

Lower Fat

In addition to being recognized as a prominent company to partner with the NSRI, Butterball also offers 27 turkey products that have been certified by the American Heart Association (AHA) as meeting its criteria for saturated fat and cholesterol. Consumers can distinguish these items by looking for the well-known AHA heart-check mark on the package.

Look for the AHA heart-check mark on our website, as well, highlighting those products that are certified. As many consumers aim to kick off a healthy new year, they can rely on Butterball’s wide variety of better-for-you offerings to stay on track.

Upgrade It!

Shape Up America! and the National Turkey Federation developed a new Meal Upgrade Calculator to show you how to “upgrade” some of your favorite dishes at breakfast, lunch and dinner so you and your family can reap the benefits of consuming less calories and fat.

The key to “upgrading” a meal is to make small changes that will lower fat and calories while not making any tradeoffs in taste or convenience. Since most families eat meat and poultry, this calculator starts by showing you ways to “upgrade” favorite meals with turkey – considered by many nutritionists as the perfect protein. This is because turkey has more protein than certain cuts of beef or chicken, is low in calories and fat, contains less cholesterol than most other meats, and is full of important nutrients.

Making small changes when preparing side dishes or adding toppings also leads to meaningful improvements in your health and well being. In short, this calculator gives you the power both to “upgrade” your meals and your health. So start upgrading your food choices now and you will be amazed!

Other Great Resources:

• American Dietetic Association
• American Heart Association
• United States Department of Agriculture
• Centers for Disease Control and Prevention