Butterball® Serves Up New Turkey Sliders: First-ever In The Category
New Every Day Turkey Sliders Provide Better-For-You Easy Snacking Options
Garner, N.C., (May 11, 2013) – According to a recent study*, Americans are increasingly partaking in mini meals throughout the day. So, in honor of National Burger Month, Butterball is offering a new better-for-you option with the introduction of Every Day Turkey Sliders – perfect for a quick meal after school or to enjoy as an appetizer during spring and summertime get-togethers.
“We are excited to introduce the first-ever turkey slider product made with the same winning formula as our Every Day Frozen Turkey Burgers,” says Heather Sheffield, brand manager of innovation and licensing for Butterball. “This new, innovative addition to our lineup gives consumers a fun snack or appetizer perfect for many occasions – from a weeknight treat to a festive party.”
With 40 percent less fat than beef sliders, frozen turkey sliders are fully cooked with lean cuts of turkey that are perfectly seasoned on a sesame seed bun with cheese and ready to eat in 60 seconds. Four mini-sized sliders come individually packaged, making them convenient and perfect for busy families any day of the week.
Butterball Turkey Sliders are available in select retailers with prices ranging between $5.29 and $6.99. For more information on Butterball products, including nutritional details and great recipe ideas, visit www.Butterball.com, download the Butterball Cookbook Plus™ app or find us on Facebook, Twitter or Pinterest.
*NPD group, Snacking in America, 2012
About Butterball, LLC
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing approximately 1 billion pounds of turkey each year. For more than 50 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 30 countries. Butterball operates five processing plants located in North Carolina, Arkansas and Missouri.
For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.