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Today’s Thanksgiving Table Is Changing As Family Cooking Responsibilities Expand, Survey Finds

October 09, 2013

Butterball Embraces All Cooks in the Kitchen This Thanksgiving As More Men Get Involved

GARNER, N.C. (October 9, 2013) – Today’s kitchen and American family are evolving which has led to a shift in Thanksgiving cooking responsibilities. A new Butterball survey found that one in four men say they help out more in the kitchen than they did a few years ago, and nearly half of men play a significant role in either preparing or cooking the turkey for the Thanksgiving meal1.

To help support all Thanksgiving cooks, Butterball® conducted a nationwide search this fall to find the very first male Turkey Talk-Line® spokesman. The new spokesman will be announced in mid-November and will join two to three Chicagoland area men on the Butterball Turkey Talk-Line to share their advice with Thanksgiving cooks.

“With Thanksgiving cooking responsibilities changing, one thing remains steady – the Turkey Talk-Line continues to be a trusted resource for those preparing the holiday meal,” said Mary Clingman, director of the Butterball Turkey Talk-Line. “No matter who the cook is in your family, the Turkey Talk-Line will have both men and women providing advice via Facebook, Twitter, Live Chats, Butterball.com and 1-800-BUTTERBALL.”

Tips for the New Thanksgiving Table
Butterball has three tips for the new Thanksgiving table that will help any cook prepare for the big day, ensuring the Thanksgiving meal is a success.

1. Today’s Modern Kitchen: More than half of men say they are primarily responsible for household meals throughout the year now – with over a quarter saying they help out with meal preparation more than they did two or three years ago2. So this year when cooking the big meal, look to men to help out – it just may become a new tradition!

2. Expand Your Thanksgiving Cooking Crew: More family members are involved in the cooking process than ever before – especially when it comes to Thanksgiving. Eighty-four percent of men are involved in some aspect of holiday meal preparation3, so get everyone involved this Thanksgiving and assign easy tasks like dicing vegetables or setting the table to more advanced tasks like carving the turkey.

3. Who Says Men Don’t Ask For Directions?: Men may not stop and ask for directions, but they do when it comes to cooking. Men are more likely than women to say they would consult their significant other or spouse when seeking cooking advice for Thanksgiving, with more than half of them seeking their partner’s trusted tips4. From thawing to carving, don’t be afraid to ask for advice.

Thanksgiving Advice Anywhere, Anytime
The Butterball Turkey Talk-Line is able to provide advice for the new Thanksgiving table no matter where you are.
• Facebook and Twitter: Help is available through the Butterball Facebook and Twitter pages with tips, special savings and more.
• Pinterest: Find Thanksgiving recipe inspiration for your holiday table and for your turkey on the Butterball Pinterest page.
• Instagram: Follow Butterball on Instagram to show your turkey appreciation and get a glimpse of behind-the-scenes recipes, events and culinary inspiration at our Thanksgiving table.
• Live Chats: Engage with turkey experts through Live Chats on Butterball.com during November and December and receive real-time suggestions and advice.
• Butterball App: Download the free Butterball Cookbook Plus™ app on your Apple device to get recipe ideas and cooking advice at your fingertips.
• Butterball.com: Whether you’re at home or in the store, log on to the website or mobile site to receive turkey advice, find savings, blogger tips and enjoy delicious recipes.
• 1-800-BUTTERBALL (1-800-288-8372): Turkey Talk-Line experts will be available this season starting November 1, 2013, through December 24, 2013, to answer questions and assist all Thanksgiving cooks.

About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the original Turkey Talk-Line staff of six home economists fielded questions from 11,000 turkey-troubled Americans during its first season in November 1981. Each November and December, professionally trained turkey experts assist more than 1 million cooks through the Turkey Talk-Line, Butterball.com, Facebook, Twitter, Instagram, Live Chats and emails in the United States and Canada. With more than 50 staff members, the Turkey Talk-Line has the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via email.

About Butterball, LLC
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing approximately 1 billion pounds of turkey each year. For more than 50 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 30 countries. Butterball operates five processing plants located in North Carolina, Arkansas and Missouri.

For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.