Press Release

Butterball Launches New Premium Deli Portfolio

May 31, 2018

Garner, N.C., (May 31, 2018) – Butterball is launching a new premium deli portfolio featuring specialty and seasoned items in category-driving flavors that were selected specifically for this new premium set. Leading the portfolio is the Thanksgiving Roasted flavor deli turkey breast....

Butterball CEO Named 2018 Poultry Person of the Year

May 7, 2018

Garner, N.C., (May 7, 2018) – Butterball Chief Executive Officer Kerry Doughty was awarded the 2018 Poultry Person of the Year by Urner Barry, a business publisher of market news for the poultry, egg, meat, seafood industries. Doughty was recognized for his achievements at Urner...

Massive Overhaul of One of America’s Most Iconic Brands—Butterball

May 1, 2018

Garner, N.C. (May 1, 2018) — Big changes are happening for Butterball, one of America’s most iconic brands. Given the scope—changes for the brand will be top to bottom, including everything from product offerings, consumer-friendly labels with fewer ingredients, product packaging,...

Butterball Foodservice Announces Three New Just Perfect® Turkey Breast Products

March 13, 2018

Versatile, Flavorful Items Are Naturally Gluten Free and Trans Fat Free

Butterball Foodservice introduces three new products, now available in distribution. Butterball Just Perfect® HandCrafted All Natural Oven Roasted Turkey Breast, Butterball Just Perfect® HandCrafted All Natural...

Two Butterball Associates Receive Recognition from IPPE 30 Under 30

February 1, 2018

Garner, N.C. (February 1, 2018) – Two Butterball, LLC employees were recognized as leaders through the International Production & Processing Expo (IPPE) “30 Under 30” program, Wednesday, January 31. Adam Grant, digital community coordinator and assistant brand manager, and Molly...

Butterball, LLC Announces Chris Krumrey as Vice President of Plant Product Quality

October 2, 2017

Garner, N.C. (October 2, 2017) – Butterball, LLC is pleased to announce the hiring of Chris Krumrey as vice president of plant product quality. In this role, Krumrey will provide strategic direction for company-wide product quality programs and set the standard for expectations on...

New Technomic Report Shows Rising Popularity Of Breakfast Burgers And Beef Alternatives

September 16, 2015

Burgers are a perennial favorite, and twists on this American classic have become more popular than ever. According to the recent Technomic report, breakfast burgers are one such trend—more than a third of millennials find them appealing.1 In addition, more than a third of consumers...

Consumer Trust In Butterball Brand Can Benefit Foodservice Operators

July 28, 2015

July 28, 2015—As the largest producer of turkey in the United States, Butterball is a trusted, recognized brand that inspires confidence among diners. Recent industry studies confirm 62% of consumers over 35 years old prefer Butterball turkey to all other turkey brands mentioned.1...

Turkey Products Benefitting From Foodservice Breakfast Market Growth

June 23, 2015

Breakfast remains the industry’s fastest growing daypart, with Mintel expecting the market to grow by more than $10 billion in the next five years.1 Increasing competition for consumer food-away-from-home dollars is driving the need for more patron-pleasing breakfast choices.

One...

Butterball® Introduces New Deli Product Upgrades And New Flavor

May 19, 2015

Garner, N.C., (May 19, 2015) – Butterball gives consumers renewed reasons to shop the deli counter this Spring with the introduction of twelve upgraded flavors. As part of its deli renovation, Butterball revealed a new signature Naturally Roasted Thanksgiving Turkey Breast flavor...

Technomic Poultry Report Finds More Consumers Agree That Turkey Is A Healthier Protein Alternative

April 27, 2015

April 27, 2015—Diners are increasingly looking for menu alternatives. According to Technomic’s 2015 Center of the Plate: Poultry Consumer Trend Report, 61% agree that turkey (vs. only 59% for chicken) is healthier than beef or pork. In addition, more consumers prefer to order turkey-based...

Butterball, LLC Plant Celebrates 3 Million Hours Without Lost-time Injury

April 13, 2015

GARNER, N.C. – April 13, 2015 – Employees at Butterball, LLC’s Mount Olive, N.C., facility recently achieved a major milestone in workplace safety by working 3 million hours without an Occupational Health and Safety Administration recordable lost-time injury.

The turkey producer’s...

Butterball Foodservice Launches Redesigned Website

March 31, 2015

March 31, 2015—Butterball Foodservice announces the complete refresh of www.ButterballFoodservice.com. The responsive, modernized design improves user functionality, making it easier for chefs and operators to access valuable content regardless of the device they use to view the...

Butterball, LLC Aquires Second North Carolina Plant

February 19, 2015

GARNER, N.C. (Feb. 19, 2015) – Butterball, LLC today announced the purchase of a strategically located further processing facility in Raeford, North Carolina. The purchase of this facility, closed by its previous owners in December 2014, was completed on February 19, 2015, and will...

Butterball Foodservice Announces Three New Just Perfect® Turkey Breast Products

January 22, 2015

Butterball Foodservice introduces three new products, now available in distribution. Butterball Just Perfect® HandCrafted All Natural Oven Roasted Turkey Breast, Butterball Just Perfect® HandCrafted All Natural Browned in Oil Turkey Breast, and Butterball Just Perfect® HandCrafted...

Butterball® Unveils Newly Redesigned Butterball Cookbook Plus App Now For IOS And Android Devices

November 3, 2014

November 3, 2014 (Garner, N.C.) - Butterball is proud to announce the release of its newly redesigned meal-planning app, Butterball Cookbook Plus, now for iOS and Android users. Previously only accessible on iOS devices, Butterball has completely transformed the look and feel of...

More Operators Use Turkey To Transform Menus Across All Dayparts

October 13, 2014

October 13, 2014—As consumers continue to seek better-for-you menu options, and beef and pork prices continue to rise, foodservice operators are increasingly turning to turkey for its versatility, flavor and cost efficiency. Research shows that turkey usage has increased by 6% from...

Butterball Announces Expanded Corporate Citizenship Program

September 23, 2014

Platform Features Four Focus Areas, Including a Signature Commitment to Animal Care and Well-Being

Garner, N.C. (Sept. 23, 2014) – Butterball today announced an expanded corporate citizenship platform that showcases its efforts to create a positive impact in all areas of operation....

Butterball Foodservice Helps Chefs Stay Abreast Of Breakfast Trends With New Ethnically Inspired Menu Ideas

September 8, 2014

September 8, 2014 — Breakfast popularity is on the rise, with Mintel predicting sales to increase by 22.1% between now and 2017. As more people eat breakfast away from home, chefs and operators need a continuous flow of new menu ideas to attract discerning patrons. According to the...