We surveyed over 2,000 consumers to explore the importance of shared meals in their lives, how they shop for these occasions, and what they're looking for from grocery retailers.
This report uncovers the key trends and reveals how grocery retailers can:
Capture more revenue year-round by helping consumers shop for more frequent shared meals
Reduce shoppers' time and energy spent planning shared meals
Provide inspiration, instill confidence, and offer a fun shopping experience to attract young shoppers
Increase basket size and loyalty by drawing more consumers shopping for shared meals
Key Findings
60%
of consumers say time is the biggest barrier to shared meals
Lack of time is a bigger barrier than budget.
80%
of shoppers spend more on groceries for shared meals
Gen Z and young Millennials spend more on shared meals than other groups.
87%
of consumers prefer to shop in-person for shared meals
They are likely to go beyond their usual stores to shop for these meals.
