Butterball Launches New Premium Deli Portfolio
Garner, N.C., (May 31, 2018) – Butterball is launching a new premium deli portfolio featuring specialty and seasoned items in category-driving flavors that were selected specifically for this new premium set. Leading the portfolio is the Thanksgiving Roasted flavor deli turkey breast. Consumers that know Butterball for its unique Thanksgiving flavor can enjoy it year-round, straight from the deli counter with this skin-on, oil-browned turkey breast, roasted with a signature recipe.
Each of the following renovated deli turkey and chicken items provides consumers with a premium eating experience and wholesome ingredients.
- Thanksgiving Roasted Turkey Breast
- Deep Fried Turkey Breast
- Cajun Style Turkey Breast
- Cracked Black Pepper Turkey Breast
- Buffalo Style Chicken Breast
All of Butterball’s reformulated deli flavors are:
- Naturally roasted
- Made from whole turkey breast
- American Humane Certified™
- Produced with no nitrates or nitrites
- Gluten free
- Made with no binders or fillers
“Consumers want wholesome deli products with a just-carved turkey taste, and that’s exactly what we’re delivering,” says Michelle Lieszkovszky, deli brand manager for Butterball. “Our premium deli line provides consumers with a unique combination of benefits and flavors, demonstrating our continued commitment to providing higher-quality turkey the whole family will love.”
Butterball premium deli products are now available in select markets and select retailers starting at $6.98/lb. For more information on Butterball products, including nutritional details and recipe ideas, visit Butterball.com, download the Butterball Cookbook Plus™ app or find us on Facebook, Twitter, Pinterest and Instagram.
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing more than 1 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality, food safety and animal well-being, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 45 countries. Butterball operates six processing plants located in North Carolina, Arkansas, and Missouri.